How Thornfield Dental Group Went From Page 3 To The Map Pack In Every Location
One System
Every Local Signal Covered
Every service below worked off one plan instead of five disconnected fixes.
Five Clinics
One Search Presence
Thornfield Dental Group runs five private dental clinics across Greater Manchester. Each clinic operates under one brand but competes in its own suburb against solo practices and larger chains. The group ranked well for its own name. It ranked almost nowhere for the searches that actually book appointments: “dentist near me”, “emergency dentist Didsbury” and “invisalign near me.” Patient demand was never the problem. Visibility was.
Own The Map Pack
Not Just The Brand
Get all five clinics into the Google Map Pack top 3 for their highest-intent local terms. Turn that visibility into calls, direction requests and booking form submissions the front desk could actually track. Protect existing brand rankings while building local rankings underneath them.
Five Clinics
Competing With Themselves
Inconsistent NAP Data
Name, address and phone details varied across directory listings and diluted every local ranking signal.
Thin Location Pages
One templated page repeated across five clinics gave Google nothing suburb-specific to rank.
Review Gap
Competing solo practices carried three to four times the review volume per clinic.
One Plan
Built For Five Locations
GBP Rebuild
Rebuilt and verified all five Google Business Profiles under one consistent NAP and category structure.
Suburb Pages
Replaced the single templated page with five pages built around each suburb’s actual search intent.
Review Engine
Rolled out a review request workflow at checkout to close the gap with local competitors.
Technical Fixes
Resolved crawl and indexation issues keeping new location pages out of Google’s local index.
Local Citations
Built consistent citations and directory links to strengthen map pack relevance clinic by clinic.
Call Tracking
Connected GBP calls and booking forms to GA4 and the practice CRM to measure real enquiries, not clicks.
Six Months
Five Clinics Ranking
Local Organic Traffic
Sessions from local search landing on location pages
GBP Phone Calls
Calls generated directly from the Google Business Profile
Booking Form Submissions
Online appointment requests across the group
Direction Requests
From Google Maps across all five clinics
Average Reviews Per Clinic
From 12 to 34 reviews per location
Map Pack Top 3 Keywords
Up from 9 of 45 at the start
Before & After
Five Clinics
Now Compete Like One
Thornfield stopped losing patients to competitors that simply showed up first. Every clinic now appears where patients are actually looking: the map pack for its own suburb. Front desk teams stopped guessing where enquiries came from once calls and bookings were tracked back to Google. The group didn’t just rank higher. It filled more chairs in five locations instead of one.
“We used to think our website traffic was fine and just assumed patients weren’t converting. Turned out three of our five clinics barely showed up on Google Maps at all. Once that got fixed the phone started ringing for the right reasons. We can finally tell which clinic needs more chairs booked and which marketing spend is actually working.”
Ready To Rank
In Your Own Map Pack
Book a free local SEO audit. See what is blocking your map pack rankings today.
- Full Google Business Profile Review
- Map Pack Ranking Snapshot
- Three Fixes You Can Make This Week
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