How Vitalis Health Started Showing Up Inside ChatGPT And Google AI Overviews
One System
Built To Get Cited
Every service below worked off one plan instead of five disconnected fixes.
Real Care
Invisible To AI
Vitalis Health runs physician-supervised weight management and hormone therapy programs through telehealth across the US on a cash-pay subscription model. Reviews were strong. Clinical outcomes were strong. The problem was search behavior had changed faster than the brand had. Patients were asking ChatGPT and Perplexity “best telehealth weight loss programs” before they ever opened Google. Vitalis never came up.
Get Named
When AI Gives The Answer
Get cited by name when AI tools answer questions about telehealth weight management and hormone therapy. Turn that visibility into booked consultations the growth team could trace back to source. Build genuine credibility signals AI systems could read and trust instead of chasing rankings alone. Protect existing SEO performance while AEO work ran in parallel.
Strong Reviews
Zero AI Presence
Zero AI Citations
Testing fifty common patient prompts returned zero mentions of Vitalis across ChatGPT, Perplexity and Google AI Overviews.
Feature-First Copy
Program pages listed medications and pricing but never answered the comparison questions patients actually asked AI.
No Trust Signals
Clinical credentials and outcome data existed but sat buried where neither patients nor AI systems could find them.
One Plan
Built To Earn Citations
Prompt Research
Mapped the fifty questions patients most commonly ask AI tools before booking a consultation.
Answer-First Content
Rewrote program pages to directly answer the comparison and eligibility questions AI tools look for.
Credibility Layer
Surfaced clinical oversight, provider credentials and outcome data in a format AI systems could parse and cite.
Structured Data
Added schema markup so AI crawlers could correctly read services, pricing and provider information.
Digital PR
Earned mentions from health publications AI models treat as trusted sources.
AI Referral Tracking
Connected ChatGPT, Perplexity and Copilot referral traffic to GA4 and the booking calendar to measure real consultations.
Six Months
From Invisible To Cited
AI Referral Traffic
Sessions from ChatGPT, Perplexity and Copilot referral sources
AI-Sourced Consultations
Booked consultations attributed to AI referral traffic
Branded Search Impressions
Branded impressions tracked in Google Search Console
Prompt Citation Rate
Share of tested patient prompts citing Vitalis by name
Prompts Citing Vitalis
Up from 6 of 50 at the start
Non-Branded Organic Traffic
SEO foundation protected and grown alongside AEO work
Before & After
The Answer
Instead Of One Of Many
Vitalis now shows up as a named answer when patients ask AI tools about telehealth weight management. That shift matters more than a ranking position ever did, because a cited answer skips the comparison shopping entirely. Consultations booked through AI referral traffic are already converting at a rate the paid channel cannot match. The brand stopped competing for a click and started being the recommendation.
“We were getting great reviews and real results but none of that mattered if AI tools never mentioned us. Watching our citation rate go from basically zero to nearly half of tested prompts changed how we think about growth entirely. Consultations from AI referral traffic convert better than almost any other channel we run.”
Ready To Be
The Answer AI Gives
Book a free AI visibility audit. See if your brand gets cited when AI tools answer for you.
- AI Citation Test Across Fifty Prompts
- Answer Engine Visibility Snapshot
- Three Fixes You Can Make This Week
See What Else The System Delivers
Thornfield Dental Group
